Full Professor, Human Factors & Gender Studies, University of Applied Sciences, Germany

Research interests: human factors, gender studies, cognitive, communication and media psychology, social and positive psychology, positive computing and diversity in human-technology interaction

Bio:

The research and teaching of Prof. Dr. Sabrina Eimler (Human Factors & Gender Studies) moves at the interface between society and computer science, inspired by psychology, cultural studies and economics.

The interdisciplinary team led by Ms. Eimler follows the idea that digitalization can be human-centered and that human well-being, innovation and technical progress are compatible. Virtual and augmented reality applications are used to simulate future working environments, e.g. AI-based human-robot collaboration, as well as to design new teaching/learning arrangements and to raise awareness of gender and diversity equality. International cooperation, e.g. in the development of a virtual companion that sensitizes young people to toxic content on the Internet, is just as important in the team as local and regional networking with business and society in the Ruhr area.

Professor Eimler has been teaching and researching at the Computer Science Institute at the Ruhr West University of Applied Sciences in Bottrop since 2015. After completing her bachelor's and master's degree in applied communication and media sciences and cultural economics at the University of Duisburg-Essen, she completed her doctorate in the field of media and social psychology (Prof. Dr. Nicole Krämer, University of Duisburg-Essen) on the role of gender stereotypes in production and Reception of profiles in online business networks.

She is a co-initiator of the Positive Computing Institute, a startup representative at the location and a lecturer and source of inspiration, among other things, in the master's degree program in Innopreneurship at the University of Duisburg-Essen and a member of the accreditation committee at the TU Kaiserslautern. Ms. Eimler is active in the college senate and department council of the Doctoral College NRW.